Christmas: average number of days spent planning in the UK 2016, by category

Published by Statista Research Department, Feb 29, 2024
This statistic shows the average number of days before Christmas that consumers start planning in the United Kingdom (UK) as of 2016, broken down by purchase category. On average consumers will start planning gift purchases 47 days before Christmas, followed by food at 20 days prior and finally drink at 18 days prior.

Average number of days before Christmas that consumers start planning in the United Kingdom (UK) in 2016, by category

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Release date

January 2017

Region

United Kingdom

Survey time period

December 2016

Number of respondents

2,456 respondents

Age group

18 years and older

Special properties

SMS invite, linking through to online survey

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