This statistic shows the main factors influencing online purchase decisions on wine among online Chinese wine consumers as of 2016. During the survey, about 57 percent of the respondents stated that price was the most important factor for them while purchasing wine online, while only 17 percent named the design of the product as an influential factor.
Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016*
based on the feedback of 2,276 wine online consumers collected between 2015 and 2016
Method of interview
Online survey
Supplementary notes
*This survey result is based on the feedback of 2,276 wine online consumers collected from 2015 to 2016 using the customer data base of yesmywine, which is the biggest wine specific platform in China and focuses on imported wine.
Multiple choices were allowed in this survey.
The source did not specify the release date. The date given is the date of the magazine publication.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Fine Wine and Liquor magazine. (July 15, 2016). Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/791262/china-factors-influencing-online-wine-purchase/
Fine Wine and Liquor magazine. "Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016*." Chart. July 15, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/791262/china-factors-influencing-online-wine-purchase/
Fine Wine and Liquor magazine. (2016). Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/791262/china-factors-influencing-online-wine-purchase/
Fine Wine and Liquor magazine. "Factors Influencing Online Purchase Decisions on Wine among Chinese Online Wine Consumers as of 2016*." Statista, Statista Inc., 15 Jul 2016, https://www.statista.com/statistics/791262/china-factors-influencing-online-wine-purchase/
Fine Wine and Liquor magazine, Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016* Statista, https://www.statista.com/statistics/791262/china-factors-influencing-online-wine-purchase/ (last visited December 22, 2024)
Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016* [Graph], Fine Wine and Liquor magazine, July 15, 2016. [Online]. Available: https://www.statista.com/statistics/791262/china-factors-influencing-online-wine-purchase/
