This statistic shows the share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2020, compared to in 2016, 2017, 2018, and 2019. The share of older respondents intending to buy products during the sales period has risen over the course of the five years. In 2020, 35 percent of those aged between 18 and 24 years are planning on buying Black Friday goods, compared to 51 percent in 2019.
Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age
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2016
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2018
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2020
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* This question was phrased by the source as follows: "Do you intend to buy any retail goods that have Black Friday discounts this year?"
2020 figures are from 2020 survey conducted on November 6-9, 2020. 2019 and 2018 figures are from 2019 survey conducted on November 12, 2019. The source does not provide a date of survey for 2018 data. Figures shown for 2016 and 2017 are from a survey conducted on October 12, 2016 and October 27, 2017.
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Browser Media. (November 26, 2020). Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/790999/black-friday-consumers-buying-intentions-by-age-united-kingdom-uk/
Browser Media. "Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age." Chart. November 26, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/790999/black-friday-consumers-buying-intentions-by-age-united-kingdom-uk/
Browser Media. (2020). Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/790999/black-friday-consumers-buying-intentions-by-age-united-kingdom-uk/
Browser Media. "Share of Respondents Who Intend to Buy Retail Goods on Black Friday in The United Kingdom (Uk) from 2016 to 2020, by Age." Statista, Statista Inc., 26 Nov 2020, https://www.statista.com/statistics/790999/black-friday-consumers-buying-intentions-by-age-united-kingdom-uk/
Browser Media, Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age Statista, https://www.statista.com/statistics/790999/black-friday-consumers-buying-intentions-by-age-united-kingdom-uk/ (last visited July 22, 2024)
Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age [Graph], Browser Media, November 26, 2020. [Online]. Available: https://www.statista.com/statistics/790999/black-friday-consumers-buying-intentions-by-age-united-kingdom-uk/
