Leading U.S. online retail properties by average session duration 2018

Published by Statista Research Department, Mar 24, 2025
This figures presents the most popular e-commerce retail properties in the United States as of September 2018, by average session duration. According to the findings, the leading e-commerce retailer with the highest average session duration was Amazon, with an average session duration of 10 minutes and 16 seconds. Target users spent an average of 3 minutes and 59 seconds during a session.

Most popular e-commerce properties in the United States as of September 2018, by average session duration (in minutes.seconds)

CharacteristicAverage session duration in minutes.seconds
Amazon 10.16
eBay 8.09
Kohl's 6.25
Etsy 5.29
The Home Depot 5.13
Walmart 4.19
Best Buy 4.19
Target 3.59
Coupons.com 3.44
Groupon 3.36
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Average session duration in minutes.seconds10.1610.168.098.096.256.255.295.295.135.134.194.194.194.193.593.593.443.443.363.36AmazoneBayKohl'sEtsyThe Home DepotWalmartBest BuyTargetCoupons.comGroupon
00.511.522.533.544.555.566.577.588.599.51010.51111.5

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Release date

December 2018

Region

United States

Survey time period

September 2018

Age group

18 years and older

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