This statistic displays the result of a survey on social media ads leading to purchases in Norway 2017, by age and frequency. During the survey period of 2017, 8 percent of respondents in Norway of the so-called Generation Z, aged 14 to 19 years, stated to frequently (everyday/weekly) purchase a product or service upon being exposed to advertising (about the respective products/services) on social media.
Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency
The stated generations refer to the following age groups:
Generation Z: 14-19 years,
Millennials: 20-33 years,
Generation X: 34-50 years,
Baby Boomers: 51-69 years,
Matures: 70 years and older.
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Deloitte. (October 12, 2017). Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte. "Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency." Chart. October 12, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte. (2017). Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte. "Share of Respondents Who Purchase Products or Services Displayed through Social Media in Norway in 2017, by Age and Frequency." Statista, Statista Inc., 12 Oct 2017, https://www.statista.com/statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
Deloitte, Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency Statista, https://www.statista.com/statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/ (last visited December 30, 2024)
Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency [Graph], Deloitte, October 12, 2017. [Online]. Available: https://www.statista.com/statistics/790737/survey-on-social-media-ads-leading-to-purchases-norway-by-age-and-frequency/
