This statistic illustrates the best-selling product categories in e-commerce in Italy in 2013. According to the study, the best-selling products among online shoppers were clothing and apparel (15 percent of respondents), books (14.6 percent) and travel tickets (11 percent). By contrast, only 2.5 percent of consumers had purchased food online in the previous three months.
What was your last online purchase in the past three months?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Giornale della libreria. (May 13, 2014). What was your last online purchase in the past three months? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/790733/best-selling-products-in-e-commerce-in-italy/
Giornale della libreria. "What was your last online purchase in the past three months?." Chart. May 13, 2014. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/790733/best-selling-products-in-e-commerce-in-italy/
Giornale della libreria. (2014). What was your last online purchase in the past three months?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/790733/best-selling-products-in-e-commerce-in-italy/
Giornale della libreria. "What Was Your Last Online Purchase in The past Three Months?." Statista, Statista Inc., 13 May 2014, https://www.statista.com/statistics/790733/best-selling-products-in-e-commerce-in-italy/
Giornale della libreria, What was your last online purchase in the past three months? Statista, https://www.statista.com/statistics/790733/best-selling-products-in-e-commerce-in-italy/ (last visited January 06, 2025)
What was your last online purchase in the past three months? [Graph], Giornale della libreria, May 13, 2014. [Online]. Available: https://www.statista.com/statistics/790733/best-selling-products-in-e-commerce-in-italy/