Federica Laricchia
Research expert covering the global consumer technology industry
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The software Salesforce was the most used Customer Relationship Management (CRM) system by Italian companies according to a 2023 survey. The usage of Salesforce has increased by five percent compared to two years before, while a significant number of enterprises used an Microsoft Dynamics and other CRM systems.
Salesforce global performance
Salesforce is a leading CRM vendor headquartered in San Francisco, California. The company increased its sales revenues from 6.67 billion U.S. dollars in 2015 to over 17 billion U.S. dollars in 2020. That year, Salesforce held a share of the CRM market of 19.5 percent. Meanwhile, other players in the market like Oracle or SAP had a market share of less than five percent each.
Why using a CRM?
A CRM software is a technology for customer relationship management, often managed by the sales or marketing department of a firm. CRM tools are used to manage relationships with existing and potential customers and allow for configurable business processes and enable effective pipeline management, improve client relationships and increase productivity. According to a report, in 2020, the CRM software market revenue amounted to around 69 billion dollars worldwide.
Salesforce global performance
Salesforce is a leading CRM vendor headquartered in San Francisco, California. The company increased its sales revenues from 6.67 billion U.S. dollars in 2015 to over 17 billion U.S. dollars in 2020. That year, Salesforce held a share of the CRM market of 19.5 percent. Meanwhile, other players in the market like Oracle or SAP had a market share of less than five percent each.
Why using a CRM?
A CRM software is a technology for customer relationship management, often managed by the sales or marketing department of a firm. CRM tools are used to manage relationships with existing and potential customers and allow for configurable business processes and enable effective pipeline management, improve client relationships and increase productivity. According to a report, in 2020, the CRM software market revenue amounted to around 69 billion dollars worldwide.
