Total number of Albert Heijn supermarkets in the Netherlands 2021, by type

Albert Heijn is the leading supermarket chain in the Netherlands, with more than 1,000 branches in 2021. The majority of these were regular Albert Heijn supermarkets, but next to that Albert Heijn also operated AH to go as well as AH XL supermarkets. In 2021, there were 39 Albert Heijn hypermarkets, the so-called AH XL.

 Market share development

  Between 2012 and 2021, Albert Heijn’s market share in the Netherlands increased slightly, from 33.7 percent to 35.5. The food retailer’s market share peaked in 2021, at 35.5 percent. But although all is still well for AH, closest competitor Jumbo managed to nearly double its market share in the same period, from just under ten percent in 2012 to 21.8 percent in 2021.

Online grocery market share

  Albert Heijn dominates not just regular food retail in the Netherlands, it is also the market leader in the online grocery market. In 2019, Albert Heijn’s online grocery market share was 42 percent – a decrease in comparison to the previous three years, but still amounting to nearly half of the market. Online Jumbo too is one of Albert Heijn’s main competitors. In 2020, Jumbo reached an online market share of 20 percent.