Individuals who turn to social media when they want to shop in the UK in 2017

This statistic displays the share of generational groups who turned to social media when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to social media the most was the Gen Z group, with 16 percent preferring to purchase goods this way. The generational group who turned to social media the least was the Boomers group, with only one percent of respondents from this group favouring this method of shopping.