This statistic displays the share of generational groups who turned to family and friends when they want to buy something in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group turned to family and friends the most was the Gen X group, with ten percent preferring to purchase goods this way. The generational groups who turned to family and friends the least were the Millennials and Boomers groups, with eight percent of respondents from this group favouring this method of shopping.
Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017
Generations defined as:
Gen Z: 16-21 years
Millennials: 22-35 years
Gen X: 36-55 years
Boomers: 56+ years
These age bands have been weighted to represent the UK
population, as has gender (49% male, 51% female)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Attest. (November 6, 2017). Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/790307/individuals-who-turn-to-family-when-they-want-to-buy-something-in-uk/
Attest. "Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017." Chart. November 6, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/790307/individuals-who-turn-to-family-when-they-want-to-buy-something-in-uk/
Attest. (2017). Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/790307/individuals-who-turn-to-family-when-they-want-to-buy-something-in-uk/
Attest. "Share of Generational Groups Who First Turn to Family and Friends When They Want to Buy Something in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/790307/individuals-who-turn-to-family-when-they-want-to-buy-something-in-uk/
Attest, Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/790307/individuals-who-turn-to-family-when-they-want-to-buy-something-in-uk/ (last visited November 21, 2024)
Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017 [Graph], Attest, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/790307/individuals-who-turn-to-family-when-they-want-to-buy-something-in-uk/