This statistic displays the share of generational groups who turned to their favorite website to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group turned to their favorite website the most was the Boomers group, with ten percent preferring to purchase goods this way. The generational groups who turned to their favorite website the least were the Millennials and Gen X groups, with eight percent of respondents from this group favoring this method of shopping.
Share of generational groups who used their favorite website to purchase goods in the United Kingdom (UK) in 2017
Generations defined as:
Gen Z: 16-21 years
Millennials: 22-35 years
Gen X: 36-55 years
Boomers: 56+ years
These age bands have been weighted to represent the UK
population, as has gender (49% male, 51% female)
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Office for National Statistics (UK). (November 6, 2017). Share of generational groups who used their favorite website to purchase goods in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/790303/individuals-who-used-their-favorite-website-to-shop-in-uk/
Office for National Statistics (UK). "Share of generational groups who used their favorite website to purchase goods in the United Kingdom (UK) in 2017." Chart. November 6, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/790303/individuals-who-used-their-favorite-website-to-shop-in-uk/
Office for National Statistics (UK). (2017). Share of generational groups who used their favorite website to purchase goods in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/790303/individuals-who-used-their-favorite-website-to-shop-in-uk/
Office for National Statistics (UK). "Share of Generational Groups Who Used Their Favorite Website to Purchase Goods in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/790303/individuals-who-used-their-favorite-website-to-shop-in-uk/
Office for National Statistics (UK), Share of generational groups who used their favorite website to purchase goods in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/790303/individuals-who-used-their-favorite-website-to-shop-in-uk/ (last visited December 30, 2024)
Share of generational groups who used their favorite website to purchase goods in the United Kingdom (UK) in 2017 [Graph], Office for National Statistics (UK), November 6, 2017. [Online]. Available: https://www.statista.com/statistics/790303/individuals-who-used-their-favorite-website-to-shop-in-uk/
