This statistic illustrates the share of Italian consumers who purchased products after clicking on an online ad more often in 2016 than they had done in the previous year. According to the survey, this statement applied to 16 percent of millennials and 31 percent of the so called leading edge consumers. This was more than double the figure for the whole sample (13 percent).
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
*Compared to the previous year.
**Early adopters, influencers, passionate shoppers.
***Aged between 27 and 36.
The source does not specify the number of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK. (June 12, 2017). Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK. "Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type." Chart. June 12, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK. (2017). Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK. "Share of Consumers Who Purchased a Product after Clicking on An Online Ad in Italy More Often* in 2016, by Consumer Type." Statista, Statista Inc., 12 Jun 2017, https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK, Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type Statista, https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/ (last visited December 22, 2024)
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type [Graph], GfK, June 12, 2017. [Online]. Available: https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
