This statistic displays the share of generational groups who turned to Amazon when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to Amazon the most was the Boomers group, with 32 percent preferring to purchase goods this way. The generational group who turned to Amazon the least was the Millennials group, with 21 percent of respondents from this group favoring this method of shopping.
Share of generational groups who favored Amazon to purchase goods in the United Kingdom (UK) in 2017
Generations defined as:
Gen Z: 16-21 years
Millennials: 22-35 years
Gen X: 36-55 years
Boomers: 56+ years
These age bands have been weighted to represent the UK
population, as has gender (49% male, 51% female)
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Office for National Statistics (UK). (November 6, 2017). Share of generational groups who favored Amazon to purchase goods in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/790265/individuals-who-favored-amazon-to-purchase-goods-in-uk/
Office for National Statistics (UK). "Share of generational groups who favored Amazon to purchase goods in the United Kingdom (UK) in 2017." Chart. November 6, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/790265/individuals-who-favored-amazon-to-purchase-goods-in-uk/
Office for National Statistics (UK). (2017). Share of generational groups who favored Amazon to purchase goods in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/790265/individuals-who-favored-amazon-to-purchase-goods-in-uk/
Office for National Statistics (UK). "Share of Generational Groups Who Favored Amazon to Purchase Goods in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/790265/individuals-who-favored-amazon-to-purchase-goods-in-uk/
Office for National Statistics (UK), Share of generational groups who favored Amazon to purchase goods in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/790265/individuals-who-favored-amazon-to-purchase-goods-in-uk/ (last visited December 22, 2024)
Share of generational groups who favored Amazon to purchase goods in the United Kingdom (UK) in 2017 [Graph], Office for National Statistics (UK), November 6, 2017. [Online]. Available: https://www.statista.com/statistics/790265/individuals-who-favored-amazon-to-purchase-goods-in-uk/
