Individuals who favored Google to purchase goods in the UK in 2017

This statistic displays the share of generational groups who turned to Google when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to Google the most was the Millennials group, with 30 percent preferring to purchase goods this way. The generational group who turned to Google the least was the Boomers group, with only 16 percent of respondents from this group favoring this method of shopping.