Leading product categories shoppers bought online on Black Friday 2017

Published by
L. Yltävä,
Jul 26, 2023
This statistic shows the leading product categories shoppers bought online on Black Friday in 2017, by share of total sales. That year, online shoppers mainly bought products out of the category fashion and accessories, which made up for roughly 30 percent of the total sales generated on Black Friday. Other profitable categories were beauty and health, as well as electronics and mobile phones.

Leading product categories shopper bought online on Black Friday in 2017, by share of total sales

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Release date

November 2017

Region

Sweden

Survey time period

2017

Special properties

online sales

Supplementary notes

Shown are only the three product categories that generated the highest sales.

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Overview

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Usage

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Enterprise usage

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Product categories

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Companies

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Delivery

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Digital shopping behavior

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