This statistic illustrates the share of adult consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 31 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (29 percent).
Share of consumers who think they are still influenced by advertising in Italy in 2016, by source
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK. (June 12, 2017). Share of consumers who think they are still influenced by advertising in Italy in 2016, by source [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/789845/opinion-on-advertising-s-influence-by-source-in-italy/
GfK. "Share of consumers who think they are still influenced by advertising in Italy in 2016, by source." Chart. June 12, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/789845/opinion-on-advertising-s-influence-by-source-in-italy/
GfK. (2017). Share of consumers who think they are still influenced by advertising in Italy in 2016, by source. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/789845/opinion-on-advertising-s-influence-by-source-in-italy/
GfK. "Share of Consumers Who Think They Are Still Influenced by Advertising in Italy in 2016, by Source." Statista, Statista Inc., 12 Jun 2017, https://www.statista.com/statistics/789845/opinion-on-advertising-s-influence-by-source-in-italy/
GfK, Share of consumers who think they are still influenced by advertising in Italy in 2016, by source Statista, https://www.statista.com/statistics/789845/opinion-on-advertising-s-influence-by-source-in-italy/ (last visited December 23, 2024)
Share of consumers who think they are still influenced by advertising in Italy in 2016, by source [Graph], GfK, June 12, 2017. [Online]. Available: https://www.statista.com/statistics/789845/opinion-on-advertising-s-influence-by-source-in-italy/
