Most popular political figures on Instagram worldwide 2020

According to InfluencerDB, Narendra Modi, current Prime Minister of India, was the most followed politician on Instagram worldwide with 42.9 million followers.

Most-followed politicians on Instagram

Instagram has become an increasingly important tool for promoting political interests around the world. In contrast to the maximum of 280 characters allowed in a tweet posted to Twitter, Instagram’s caption character limit is two thousand, enabling users to speak in more depth about issues they care about. Due to the platform’s significant reach across demographic groups and regions, the platform has enabled elected officials and activists alike to broadcast their political interests to a wider audience. With an audience reach of 73 million users, India is one of Instagram’s largest markets. As such, it comes as no surprise that Prime Minister of India Narendra Modi is the most followed leader on Instagram with more than 42 million followers. Former U.S. President Barack Obama is the third-most followed political figure on Instagram with over 30.1 million followers, ahead of current U.S. President Donald Trump who has just 20.5 million. Congress has been slow to adopt to official Instagram usage – as of 2018, only 70 percent of the Senate and 50 percent of the House of Representatives had posted on official social media accounts . Currently, Twitter is the most popular social platform among members of the U.S. Congress with a near universal adoption in both the Senate and the House.