This statistic depicts the share of programmatic advertising out of display advertising spending in Italy from 2013 to 2016, as well as the estimated values for the years between 2017 and 2019. According to source, the share of programmatic spending gradually increased over the considered period, reaching 21 percent in 2016. The share of programmatic advertising is expected to increase even further, being 36.4 percent in 2019.
Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019*
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engage.it. (November 20, 2017). Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/788700/programmatic-share-of-display-advertising-spending-in-italy/
engage.it. "Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019*." Chart. November 20, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/788700/programmatic-share-of-display-advertising-spending-in-italy/
engage.it. (2017). Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/788700/programmatic-share-of-display-advertising-spending-in-italy/
engage.it. "Share of Programmatic Advertising out of Display Advertising Spending in Italy from 2013 to 2019*." Statista, Statista Inc., 20 Nov 2017, https://www.statista.com/statistics/788700/programmatic-share-of-display-advertising-spending-in-italy/
engage.it, Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019* Statista, https://www.statista.com/statistics/788700/programmatic-share-of-display-advertising-spending-in-italy/ (last visited December 23, 2024)
Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019* [Graph], engage.it, November 20, 2017. [Online]. Available: https://www.statista.com/statistics/788700/programmatic-share-of-display-advertising-spending-in-italy/
