Survey on importance of social commerce in Germany 2017

Published by
Kasia Davies,
Nov 10, 2022
This statistic shows the results of a survey on the importance of social commerce in Germany in 2017. Of respondents, 59 percent reported social commerce to be an interesting trend, whereas a further 16 percent thought it to be a game changer and much ado about nothing, respectively.

What would you say about "social commerce"?

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Release date

June 2017

Region

Germany

Survey time period

February 23 to May 30, 2017

Number of respondents

100 employees in the e-commerce sector

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "[Concerning social commerce (retail based on recommendations; active relationships between customers and potential customers on social platforms )] Would you consider this current topic in the e-commerce sector a game changer; an interesting trend; much ado about nothing or is it too early for a decisive decision?"

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