A survey published at the end of 2017 revealed that four percent of Italians did not know what Black Friday is. While the vast majority (52 percent) had heard of it the very same year. Moreover, the same survey showed that approximately 25 percent of respondents considered Black Friday to be just another consumption trend imported from the United States.
Black Friday popular among female customers and young-adults
After being imported from the United States, where it marks the beginning of Christmas season shopping, Black Friday started to take hold also in Europe. In 2018, in countries such as Romania, Turkey and the United Kingdom (UK) as many as two out of three consumers took part in Black Friday shopping. In particular, Black Friday seems to be very popular in the United Kingdom, where the average expenditure per person was expected to reach almost 350 euros.
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Euromedia Research. (November 29, 2017). Have you ever heard about Black Friday? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/788597/awareness-of-black-friday-sales-in-italy/
Euromedia Research. "Have you ever heard about Black Friday?." Chart. November 29, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/788597/awareness-of-black-friday-sales-in-italy/
Euromedia Research. (2017). Have you ever heard about Black Friday?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/788597/awareness-of-black-friday-sales-in-italy/
Euromedia Research. "Have You Ever Heard about Black Friday?." Statista, Statista Inc., 29 Nov 2017, https://www.statista.com/statistics/788597/awareness-of-black-friday-sales-in-italy/
Euromedia Research, Have you ever heard about Black Friday? Statista, https://www.statista.com/statistics/788597/awareness-of-black-friday-sales-in-italy/ (last visited August 24, 2024)
Have you ever heard about Black Friday? [Graph], Euromedia Research, November 29, 2017. [Online]. Available: https://www.statista.com/statistics/788597/awareness-of-black-friday-sales-in-italy/