Most popular beauty and fashion influencers on Instagram worldwide 2020

Published by
Stacy Jo Dixon,
Apr 28, 2022
This statistic presents a ranking of the most popular fashion and beauty influencers worldwide on Instagram as of June 2020, sorted by the number of followers. According to InfluencerDB, TV personality and entrepreneur Kylie Jenner was the second-most followed fashion and beauty influencer on the photo sharing app with 181.2 million followers.

Most-followed beauty and fashion influencers on Instagram worldwide as of June 2020

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Release date

June 2020

Region

Worldwide

Survey time period

June 16, 2020

Special properties

based on InfluencerDB database, wider industry metrics may vary

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further related statistics

10

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Statistics

Topics

InstagramSocial mediaMobile app usageFacebookUser-generated content
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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