This statistic presents the most popular online shopping categories in the United States in 2017, sorted by retail type. According to the survey, 47 percent of online shoppers had purchased apparel at large retailer websites.
Most popular online shopping categories in the United States in 2017, by retail type
online shoppers who have made an online purchase in the past six months
Method of interview
Online survey
Supplementary notes
Marketplace: Online marketplaces selling a variety of items. Large brand name retailer: Legacy retailers with an omni-channel presence, meaning they have both brick-and-mortar locations and online storefronts. Web-store: These are small, online-only independent retailers. Category-specific online stores: These are large online retailers focused on a niche product offering.
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BigCommerce. (July 18, 2017). Most popular online shopping categories in the United States in 2017, by retail type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/788176/us-shoppers-categorical-shopping/
BigCommerce. "Most popular online shopping categories in the United States in 2017, by retail type." Chart. July 18, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/788176/us-shoppers-categorical-shopping/
BigCommerce. (2017). Most popular online shopping categories in the United States in 2017, by retail type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/788176/us-shoppers-categorical-shopping/
BigCommerce. "Most Popular Online Shopping Categories in The United States in 2017, by Retail Type." Statista, Statista Inc., 18 Jul 2017, https://www.statista.com/statistics/788176/us-shoppers-categorical-shopping/
BigCommerce, Most popular online shopping categories in the United States in 2017, by retail type Statista, https://www.statista.com/statistics/788176/us-shoppers-categorical-shopping/ (last visited January 08, 2025)
Most popular online shopping categories in the United States in 2017, by retail type [Graph], BigCommerce, July 18, 2017. [Online]. Available: https://www.statista.com/statistics/788176/us-shoppers-categorical-shopping/
