This statistic presents average spending per U.S. online shopper per year in 2017, by retail type. According to the findings, the retail type that had the highest average spending annually by U.S. online shoppers was marketplaces with an average recorded value of 488 U.S. dollars in annual spending per shopper.
Annual online shopping spending by online shoppers in the United States in 2017, by retail type
(in U.S. dollars)
online shoppers who have made an online purchase in the past six months
Method of interview
Online survey
Supplementary notes
Marketplace: Online marketplaces selling a variety of items. Large brand name retailer: Legacy retailers with an omni-channel presence, meaning they have both brick-and-mortar locations and online storefronts. Web-store: These are small, online-only independent retailers. Category-specific online stores: These are large online retailers focused on a niche product offering.
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BigCommerce. (July 18, 2017). Annual online shopping spending by online shoppers in the United States in 2017, by retail type (in U.S. dollars) [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/788162/americans-average-annual-spending-shopping/
BigCommerce. "Annual online shopping spending by online shoppers in the United States in 2017, by retail type (in U.S. dollars)." Chart. July 18, 2017. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/788162/americans-average-annual-spending-shopping/
BigCommerce. (2017). Annual online shopping spending by online shoppers in the United States in 2017, by retail type (in U.S. dollars). Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/788162/americans-average-annual-spending-shopping/
BigCommerce. "Annual Online Shopping Spending by Online Shoppers in The United States in 2017, by Retail Type (in U.S. Dollars)." Statista, Statista Inc., 18 Jul 2017, https://www.statista.com/statistics/788162/americans-average-annual-spending-shopping/
BigCommerce, Annual online shopping spending by online shoppers in the United States in 2017, by retail type (in U.S. dollars) Statista, https://www.statista.com/statistics/788162/americans-average-annual-spending-shopping/ (last visited July 28, 2024)
Annual online shopping spending by online shoppers in the United States in 2017, by retail type (in U.S. dollars) [Graph], BigCommerce, July 18, 2017. [Online]. Available: https://www.statista.com/statistics/788162/americans-average-annual-spending-shopping/
