This statistic presents the most common types of stores that U.S. online shoppers have ever shopped at as of, sorted by retail type. According to the 2017 survey results, 44 percent of survey had ever shopped at web-stores. Large retailers were ranked first with a 74 percent usage reach,.
Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017
online shoppers who have made an online purchase in the past six months
Method of interview
Online survey
Supplementary notes
Millennials: 18-34 years of age. Gen Xers: 35-49 years of age. Baby Boomers: 50-68 years of age. Seniors: 69+ years of age.
Marketplace: Online marketplaces selling a variety of items. Large brand name retailer: Legacy retailers with an omni-channel presence, meaning they have both brick-and-mortar locations and online storefronts. Web-store: These are small, online-only independent retailers. Category-specific online stores: These are large online retailers focused on a niche product offering.
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BigCommerce. (July 18, 2017). Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/788146/americans-shopping-online-location-retail-type/
BigCommerce. "Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017." Chart. July 18, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/788146/americans-shopping-online-location-retail-type/
BigCommerce. (2017). Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/788146/americans-shopping-online-location-retail-type/
BigCommerce. "Share of Online Shoppers in The United States Who Have Ever Shopped at Selected Online Retail Types in 2017." Statista, Statista Inc., 18 Jul 2017, https://www.statista.com/statistics/788146/americans-shopping-online-location-retail-type/
BigCommerce, Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017 Statista, https://www.statista.com/statistics/788146/americans-shopping-online-location-retail-type/ (last visited January 08, 2025)
Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017 [Graph], BigCommerce, July 18, 2017. [Online]. Available: https://www.statista.com/statistics/788146/americans-shopping-online-location-retail-type/
