This statistic presents the shopping preference regarding retail types in the United States as of 2017, by age group. According to the findings, the strongest preferred online shopping channel across all age groups were large retailers, with 76 percent of Millennials having recorded this shopping method. Additionally, 74 percent of Baby Boomers held the same preference as Millennials.
Most popular types of online stores according to online shoppers in the United States in 2017, by age group
online shoppers who have made an online purchase in the past six months
Method of interview
Online survey
Supplementary notes
Millennials: 18-34 years of age. Gen Xers: 35-49 years of age. Baby Boomers: 50-68 years of age. Seniors: 69+ years of age.
Marketplace: Online marketplaces selling a variety of items. Large brand name retailer: Legacy retailers with an omni-channel presence, meaning they have both brick-and-mortar locations and online storefronts. Web-store: These are small, online-only independent retailers. Category-specific online stores: These are large online retailers focused on a niche product offering.
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BigCommerce. (July 18, 2017). Most popular types of online stores according to online shoppers in the United States in 2017, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/788125/retail-visitors-in-the-us-retail-type-by-age-group/
BigCommerce. "Most popular types of online stores according to online shoppers in the United States in 2017, by age group." Chart. July 18, 2017. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/788125/retail-visitors-in-the-us-retail-type-by-age-group/
BigCommerce. (2017). Most popular types of online stores according to online shoppers in the United States in 2017, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/788125/retail-visitors-in-the-us-retail-type-by-age-group/
BigCommerce. "Most Popular Types of Online Stores According to Online Shoppers in The United States in 2017, by Age Group." Statista, Statista Inc., 18 Jul 2017, https://www.statista.com/statistics/788125/retail-visitors-in-the-us-retail-type-by-age-group/
BigCommerce, Most popular types of online stores according to online shoppers in the United States in 2017, by age group Statista, https://www.statista.com/statistics/788125/retail-visitors-in-the-us-retail-type-by-age-group/ (last visited January 09, 2025)
Most popular types of online stores according to online shoppers in the United States in 2017, by age group [Graph], BigCommerce, July 18, 2017. [Online]. Available: https://www.statista.com/statistics/788125/retail-visitors-in-the-us-retail-type-by-age-group/
