Leading snack brands ranked by sales value in the United Kingdom (UK) 2017
Walkers brand
The Walkers company was founded in 1948 by Henry Walker. Today the company is owned by PepsiCo. Among snack food brands, Walkers was rated the healthiest brand, when taking into account consumer perceptions and the likelihood of recommending the brand to others. Potato crisps are the company’s core product.
Potato crisp market
The volume of consumer purchases and consumer spending on crisps and potato snacks in the UK have stalled in recent years. Looking at different crisp market indicators, no significant market growth is expected for the future. The average volume that is sold per capita is even forecast to shrink slightly.