U.S. Amazon retail e-commerce GMV share 2016-2021

Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021

CharacteristicMarket share
2021* 50%
2020* 47%
2019* 45%
2018* 41%
2017 37%
2016 34%
Created with Highcharts 7.2.2Market share34%34%37%37%41%41%45%45%47%47%50%50%201620172018*2019*2020*2021*
0%10%20%30%40%50%60%
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Release date

April 2017

Region

United States

Survey time period

2016 to 2017

Special properties

based on GMV

Supplementary notes

*Forecast.
All values are estimates.
GMV refers to gross merchandising volume/value.

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