A vast majority of Russian customers bought perfumes in traditional retail stores according to the study at hand. That is, the share of customers shopping in physical stores was on average around 90 percent across all age groups in 2021. Customers of age from 16 to 44 years were more likely to shop perfumes online relative to shoppers in other age categories.
Distribution of perfume customers in Russia in 2021, by age group and type of store
Characteristic
Traditional stores
Online stores
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Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Deloitte. (June 25, 2021). Distribution of perfume customers in Russia in 2021, by age group and type of store [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/787785/perfume-customer-distribution-by-age-and-store/
Deloitte. "Distribution of perfume customers in Russia in 2021, by age group and type of store." Chart. June 25, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/787785/perfume-customer-distribution-by-age-and-store/
Deloitte. (2021). Distribution of perfume customers in Russia in 2021, by age group and type of store. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/787785/perfume-customer-distribution-by-age-and-store/
Deloitte. "Distribution of Perfume Customers in Russia in 2021, by Age Group and Type of Store." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/787785/perfume-customer-distribution-by-age-and-store/
Deloitte, Distribution of perfume customers in Russia in 2021, by age group and type of store Statista, https://www.statista.com/statistics/787785/perfume-customer-distribution-by-age-and-store/ (last visited August 25, 2024)
Distribution of perfume customers in Russia in 2021, by age group and type of store [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/787785/perfume-customer-distribution-by-age-and-store/