Leading travel destinations in Italy 2023, by number of chain hotels
Rome was the Italian city with the highest number of chain hotels in 2023, with 227 establishments. Milan and Venice followed in the ranking, with 123 and 79 hotels, respectively. Rome, Milan, and Venice were also the Italian cities with the highest number of chain hotel rooms in 2023.
What are the leading domestic hotel chain groups in Italy?
In 2023, Gruppo UNA was the domestic hotel chain group with the highest number of hotels in Italy, ahead of Apogia Hotels Group and Blu Hotels. Meanwhile, TH Resorts was the leading domestic hotel chain group based on the number of hotel rooms that year, while Gruppo UNA ranked second.
What are the leading international hotel chain groups in Italy?
When looking at the international players in Italy, one hotel chain group dominated the market. In 2023, BWH Hotels - which manages WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels - was the leading international hotel chain group, with 164 establishments in the country. BWH Hotels also reported the highest number of rooms among international hotel chain groups in Italy, followed by Marriott International and Accor.
