Private label market share in Belgium 2017, by product category
This statistic displays the private label market share in Belgium in 2017, by product category. In 2017, approximately 35 percent of the total fast moving consumer goods sold were private label products. The market share of private label products was highest in the non-food category. Of the non-food sales, nearly 37 percent were private label products. In the food category, roughly one-fourth of the total sales were private label brands.
