Leading domestic hotel chain brands in Italy 2023, by number of rooms

In 2023, TH Resorts was the domestic hotel chain brand in Italy with the highest number of rooms. Overall, establishments owned by this brand recorded approximately 5.1 thousand rooms. Meanwhile, Blu Hotels was the leading domestic hotel chain brand in Italy based on the number of hotels, while TH Resorts ranked fourth in that case. 

From domestic to international leading hotel chain brands in Italy

When considering international hotel chain brands in Italy, Best Western was by far the leading brand in 2023. This hotel franchise was founded in 1946 and has its headquarters in Phoenix, Arizona, United States. In 2023, it recorded both the highest number of hotel establishments in Italy and the highest number of hotel rooms. Other leading international hotels brands in the country are B&B and NH Hotels.

What are the leading Italian travel destinations in the chain hotel market?

In 2023, Rome was the leading travel destination in Italy for the hotel chain market. That year, the city reported the highest number of chain hotels in Italy, with over 200 such establishments. Milan, Venice, and Florence followed in the ranking that year.