Users of leading social networks in Italy 2021

Published by
Stacy Jo Dixon,
Nov 13, 2023
In 2021, Facebook was the social network with higher penetration rate, as it counted 36 million users in Italy. As of March 2021, Instagram followed with 28.8 million users and the professional social network LinkedIn ranked third with 20.7 million users.

Number of users of leading social networks in Italy in March 2021 (in millions)

CharacteristicUsers in millions
Facebook 35.9
Instagram 28.8
LinkedIn 20.7
Pinterest 18
Twitter 11.2
TikTok 8.9
Reddit 3.3
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Users in millions35.935.928.828.820.720.7181811.211.28.98.93.33.3FacebookInstagramLinkedInPinterestTwitterTikTokReddit
02.557.51012.51517.52022.52527.53032.53537.540

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Release date

July 2021

Region

Italy

Survey time period

March 2021

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