Italy: value drivers in food purchasing
This statistic describes the reasons that drove consumers to buy their food in Italy in 2017. According to data, the most significant driver for over 20 percent of the respondents was that products had to be completely made in Italy, while 14.9 percent of them preferred to buy typical food. Lastly, the price factor remained important for 14 percent of respondents and only three percent found high quality as a value for food purchasing.
