This statistic illustrates the main reasons for companies to launch equity crowdfunding campaigns in Italy. According to the survey conducted among comapnies that launched equity crowdfunding campaigns, 49 percent decided to finance their business through crowdfunding for marketing and brand awareness, 30 percent answered that the aim was to raise funds for software development, and 27 percent for research and development in general.
Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020
Characteristic
Share of companies
Marketing and brand awareness
49%
Software/App development
30%
Investments in production
27%
Research and Development/Innovation
27%
Team expansion and recruitment
23%
Commercial development and partnerships
21%
Administrative, general, and personnel costs
19%
Geographic expansion
14%
Market consolidation
9%
Objective not specified
6%
Created with Highcharts 7.2.2Share of companies49%49%30%30%27%27%27%27%23%23%21%21%19%19%14%14%9%9%6%6%Marketing and brand awarenessSoftware/App developmentInvestments in productionResearch and Development/InnovationTeam expansion and recruitmentCommercial development and partnershipsAdministrative, general, and personnel costsGeographic expansionMarket consolidationObjective not specified
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Politecnico di Milano. (July 31, 2020). Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020 [Graph]. In Statista. Retrieved February 03, 2025, from https://www.statista.com/statistics/786982/reasons-for-start-ups-to-launch-equity-based-crowdfunding-campaigns-in-italy/
Politecnico di Milano. "Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020." Chart. July 31, 2020. Statista. Accessed February 03, 2025. https://www.statista.com/statistics/786982/reasons-for-start-ups-to-launch-equity-based-crowdfunding-campaigns-in-italy/
Politecnico di Milano. (2020). Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020. Statista. Statista Inc.. Accessed: February 03, 2025. https://www.statista.com/statistics/786982/reasons-for-start-ups-to-launch-equity-based-crowdfunding-campaigns-in-italy/
Politecnico di Milano. "Reasons for Companies to Launch Equity Crowdfunding Campaigns in Italy as of June 2020." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/786982/reasons-for-start-ups-to-launch-equity-based-crowdfunding-campaigns-in-italy/
Politecnico di Milano, Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020 Statista, https://www.statista.com/statistics/786982/reasons-for-start-ups-to-launch-equity-based-crowdfunding-campaigns-in-italy/ (last visited February 03, 2025)
Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020 [Graph], Politecnico di Milano, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/786982/reasons-for-start-ups-to-launch-equity-based-crowdfunding-campaigns-in-italy/
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