Reasons for companies to launch equity crowdfunding campaigns in Italy 2020

Reasons for companies to launch equity crowdfunding campaigns in Italy as of June 2020

CharacteristicShare of companies
Marketing and brand awareness 49%
Software/App development 30%
Investments in production 27%
Research and Development/Innovation 27%
Team expansion and recruitment 23%
Commercial development and partnerships 21%
Administrative, general, and personnel costs 19%
Geographic expansion 14%
Market consolidation 9%
Objective not specified 6%
Created with Highcharts 7.2.2Share of companies49%49%30%30%27%27%27%27%23%23%21%21%19%19%14%14%9%9%6%6%Marketing and brand awarenessSoftware/App developmentInvestments in productionResearch and Development/InnovationTeam expansion and recruitmentCommercial development and partnershipsAdministrative, general, and personnel costsGeographic expansionMarket consolidationObjective not specified
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Release date

July 2020

Region

Europe, Italy

Survey time period

as of June 30, 2020

Special properties

companies that launched an equity crowdfunding campaign

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Statistics on " Alternative finance in Italy "

Other statistics that may interest you Alternative finance in Italy

General figures

5

Crowdfunding

5

Equity-crowdfunding

6

Cryptocurrencies

4

Peer-to-peer lending

5

Further related statistics

18
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