Market share of leading premium ice cream brands in the UK in 2017
In 2017, the Unilever brand, Ben & Jerry’s had a premium ice cream market share of 29 percent in the United Kingdom. Together with the Unilever’s Carte D’Or, both brands held over 50 percent of the market. Compared to the previous year, the Scottish brand Mackie's was able to increase its market share in the UK by four percent. On the Scottish market the brand held a share of 25 percent.
Premium ice cream
Premium Ice cream has a few distinguishing features from regular ice cream. First, it has a different overrun, which is the term for describing the air that is whipped into ice cream. Premium ice cream has less air particles per ice cream particle. Second, it has a higher percentage of butter fat. Together these factors give premium ice cream a creamier and less crunchy texture, as well as a better taste.
Ice cream market
In 2017, close to a billion British pounds were made with the retail sale of ice cream in Great Britain. About 350 thousand tons of ice cream where sold in retail. Over the past ten years, the sales value rose continuously but sold quantities remained mostly stable. If you want to know more about the ice cream market in the United Kingdom visit our consumer market outlook.
Premium ice cream
Premium Ice cream has a few distinguishing features from regular ice cream. First, it has a different overrun, which is the term for describing the air that is whipped into ice cream. Premium ice cream has less air particles per ice cream particle. Second, it has a higher percentage of butter fat. Together these factors give premium ice cream a creamier and less crunchy texture, as well as a better taste.
Ice cream market
In 2017, close to a billion British pounds were made with the retail sale of ice cream in Great Britain. About 350 thousand tons of ice cream where sold in retail. Over the past ten years, the sales value rose continuously but sold quantities remained mostly stable. If you want to know more about the ice cream market in the United Kingdom visit our consumer market outlook.
