Luxury goods: sources of online information favored by French people 2016

Published by Statista Research Department, Jun 1, 2016
This statistic presents the sources of online information used by the French before making the purchase of a luxury product in 2016. More than 60 percent of respondents used a search engine to make their decision to purchase.

What sources of online information do you use to make a purchase decision regarding a luxury product?

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Source

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Release date

June 2016

Region

France

Survey time period

March to April 2016

Number of respondents

400 respondents

Age group

25-65 years

Special properties

people who have bought at least two luxury goods (clothing / accessories and jewelery / watches) in the last two years and have an income of more than 100,000 euros per year

Method of interview

Face-to-face interview, online survey

Supplementary notes

* The question was formulated by the source as follows: "What sources of information did you use to help you make your decision?


The source gives no information about multiple response options.  

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French
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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury watch industryLuxury goods in Europe
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