This statistic presents the sources of online information used by the French before making the purchase of a luxury product in 2016. More than 60 percent of respondents used a search engine to make their decision to purchase.
What sources of online information do you use to make a purchase decision regarding a luxury product?
people who have bought at least two luxury goods (clothing / accessories and jewelery / watches) in the last two years and have an income of more than 100,000 euros per year
Method of interview
Face-to-face interview, online survey
Supplementary notes
* The question was formulated by the source as follows: "What sources of information did you use to help you make your decision?
The source gives no information about multiple response options.
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Think with Google. (June 1, 2016). What sources of online information do you use to make a purchase decision regarding a luxury product? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/786645/luxury-goods-sources-information-online-france/
Think with Google. "What sources of online information do you use to make a purchase decision regarding a luxury product?." Chart. June 1, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/786645/luxury-goods-sources-information-online-france/
Think with Google. (2016). What sources of online information do you use to make a purchase decision regarding a luxury product?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/786645/luxury-goods-sources-information-online-france/
Think with Google. "What Sources of Online Information Do You Use to Make a Purchase Decision regarding a Luxury Product?." Statista, Statista Inc., 1 Jun 2016, https://www.statista.com/statistics/786645/luxury-goods-sources-information-online-france/
Think with Google, What sources of online information do you use to make a purchase decision regarding a luxury product? Statista, https://www.statista.com/statistics/786645/luxury-goods-sources-information-online-france/ (last visited December 22, 2024)
What sources of online information do you use to make a purchase decision regarding a luxury product? [Graph], Think with Google, June 1, 2016. [Online]. Available: https://www.statista.com/statistics/786645/luxury-goods-sources-information-online-france/
