The statistic presents information about the most common multi-tasking activities carried out while watching video content in the United States in 2017, by device. During a survey, 72 percent of respondents stated that they checked social media unrelated to the video while watching video content on their smartphone.
Most common multi-tasking activities carried out while watching video content in the United States in 2017, by device
Characteristic
Check social media, unrelated to the video
Email, unrelated to the video
Browse the internet, unrelated to the video
Catch up on news
Look up info about/post about something else
Play games
Shop
Check bills/finances
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This question was phrased by the source as follows: "When you are watching video content on a TV screen and using another device, what kinds of activities do you do on your device?"
*444 adults who use smartphone while watching TV; 347 adults who use computer while watching TV; 261 adults who use tablet while watching TV.
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IAB (U.S.). (May 10, 2017). Most common multi-tasking activities carried out while watching video content in the United States in 2017, by device [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/786573/multi-tasking-activities-watching-video-content-us-by-device/
IAB (U.S.). "Most common multi-tasking activities carried out while watching video content in the United States in 2017, by device." Chart. May 10, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/786573/multi-tasking-activities-watching-video-content-us-by-device/
IAB (U.S.). (2017). Most common multi-tasking activities carried out while watching video content in the United States in 2017, by device. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/786573/multi-tasking-activities-watching-video-content-us-by-device/
IAB (U.S.). "Most Common Multi-tasking Activities Carried out While Watching Video Content in The United States in 2017, by Device." Statista, Statista Inc., 10 May 2017, https://www.statista.com/statistics/786573/multi-tasking-activities-watching-video-content-us-by-device/
IAB (U.S.), Most common multi-tasking activities carried out while watching video content in the United States in 2017, by device Statista, https://www.statista.com/statistics/786573/multi-tasking-activities-watching-video-content-us-by-device/ (last visited August 24, 2024)
Most common multi-tasking activities carried out while watching video content in the United States in 2017, by device [Graph], IAB (U.S.), May 10, 2017. [Online]. Available: https://www.statista.com/statistics/786573/multi-tasking-activities-watching-video-content-us-by-device/
