This statistic shows the share of the population, who made online purchases at least once a month in Germany in 2021, broken down by state. In the period of consideration, 20.9 percent of the German-speaking population of Bavaria reported making online purchases at least once month.
Share of online shoppers (at least one online purchase per month) in German states in 2021
Information on base:
German-speaking population aged 14 years and older.
Information on sample:
2019: 23,120 respondents, projected to 70.60 million people.
Information on target group: "online shoppers" (persons who during the last 12 months daily, at least weekly or monthly ordered something via internet)
2019: projection to 23.73 million people.
The figures were taken from the following study:
2019: VuMA 2020
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VuMA. (November 17, 2021). Share of online shoppers (at least one online purchase per month) in German states in 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/786561/online-shopping-share-of-shoppers-by-state-germany/
VuMA. "Share of online shoppers (at least one online purchase per month) in German states in 2021." Chart. November 17, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/786561/online-shopping-share-of-shoppers-by-state-germany/
VuMA. (2021). Share of online shoppers (at least one online purchase per month) in German states in 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/786561/online-shopping-share-of-shoppers-by-state-germany/
VuMA. "Share of Online Shoppers (at Least One Online Purchase per Month) in German States in 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/786561/online-shopping-share-of-shoppers-by-state-germany/
VuMA, Share of online shoppers (at least one online purchase per month) in German states in 2021 Statista, https://www.statista.com/statistics/786561/online-shopping-share-of-shoppers-by-state-germany/ (last visited January 08, 2025)
Share of online shoppers (at least one online purchase per month) in German states in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/786561/online-shopping-share-of-shoppers-by-state-germany/
