Insurance density in the Netherlands 1970-2019
The "life" branch of insurances focuses on life insurances, pensions and funeral in kind insurances with Nationale-Nederlanden, Achmea and SRLev being the leading companies in this branch in the Netherlands. In 2006, the market share of life insurance business in terms of gross premium, the ratio of gross life insurance premium to the total gross premium, reached a value of approximately 56 percent. This, however, decreased to approximately 16 percent in 2018. This development coincides with the European Central Bank purchasing assets on credit markets across Europe and, consequently, low interest rates in long-term investments, such as the capital market rate of ten-year government bonds in the Netherlands.