Penetration rate of supermarket chains in the Netherlands 2022, by chain

Published by
Koen van Gelder,
Apr 16, 2024
This statistic shows the penetration rate of supermarket chains in the Netherlands in 2022, by chain. As of May 2022, Albert Heijn supermarkets had a penetration rate of roughly 69 percent, indicating that approximately two-thirds of the households sometimes did their grocery shopping at Albert Heijn. On the other hand, Coop supermarkets had a penetration rate of only 12 percent.

Penetration rate of supermarket chains in the Netherlands in 2022, by chain

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Source

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Release date

May 2022

Region

Europe, Netherlands

Survey time period

Week 9 to 12, 2022

Supplementary notes

Penetration rate is defined by the source as the share of households who have visited this supermarket chain in the last four weeks.

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Key figures supermarket branch

8

Leading supermarket chains

7

Albert Heijn supermarkets

6

Jumbo supermarkets

6

Shopping behavior

7

Further related statistics

17

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Topics

Supermarkets in the NetherlandsSupermarkets in the U.S.Supermarkets in the United Kingdom (UK)Supermarkets in Mexico Supermarkets in Spain
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