Retailers that customers trust with their personal data in the UK 2017, by category

Published by Statista Research Department, Feb 29, 2024
This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked which type of retailer they most trust with their personal customer details. The most trusted retailers are supermarkets, which 42 percent of those surveyed said they trust with their personal data. In comparison, 35 percent of respondents said that they trust high street chains, ranking them in second place.

Share of customers that trust retailers with their personal customer details in the United Kingdom (UK) in 2017, by category

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Release date

July 2017

Region

United Kingdom

Survey time period

May 2017

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

* Figures are sourced from answers to the survey question: "Which type of retailer do you most trust with your personal customer details?"

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