According to reports held in August of 2018 and 2019, the main reason for canceling a cable subscription among U.S. adults has to do with price. In 2019, over 50 percent of respondents said that they would terminate their cable subscription if the price continued to increase, marking an increase from the 46.4 percent who cited this as the main reason during the 2018 survey.
Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019
This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.
Original question: Which of the following is most likely to make you terminate your cable or satellite television subscription?
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Limelight Networks. (October 28, 2019). Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/785646/reasons-termination-pay-tv-in-the-us/
Limelight Networks. "Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019." Chart. October 28, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/785646/reasons-termination-pay-tv-in-the-us/
Limelight Networks. (2019). Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/785646/reasons-termination-pay-tv-in-the-us/
Limelight Networks. "Most Common Reasons for Users in The United States to Terminate Their Cable Subscriptions in 2018 and 2019." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/785646/reasons-termination-pay-tv-in-the-us/
Limelight Networks, Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019 Statista, https://www.statista.com/statistics/785646/reasons-termination-pay-tv-in-the-us/ (last visited December 21, 2024)
Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019 [Graph], Limelight Networks, October 28, 2019. [Online]. Available: https://www.statista.com/statistics/785646/reasons-termination-pay-tv-in-the-us/
