Reasons for canceling video streaming service subscriptions worldwide 2024
As of May 2024, a study revealed that the main reasons for terminating an SVOD subscription had to do with price, with 40 percent of respondents worldwide stating that they want to save money. Furthermore, about one in three people interviewed said that the subscription is too expensive for what they get. Content has become a growing issue for subscribers as well, and 20 percent of global consumers consider canceling because there is not enough content to watch on the respective platform.
