Best-selling product categories during El Buen Fin in Mexico 2023, by channel

In 2023, fashion was the best-selling product category during El Buen Fin, an annual shopping event in Mexico held on the weekend before the commemoration of the Mexican Revolution. According to a survey, 39 percent of consumers reported buying fashion products online during the discount days, compared to 35 percent who purchased them offline. Electronics ranked second in both digital and in-store purchases, followed by beauty and personal care, home appliances, and toys.