This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked what their response would be if the price of a premium brand that they were thinking of purchasing next year went up by more than 10 percent. The majority of respondents (61.5 percent) said they would buy the product anyway, while 13.7 percent said they would change their normal brand to a less expensive one. Only 5.9 percent of those surveyed claimed that they would not buy the item at all.
If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten. (January 21, 2017). If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/785273/brexit-response-to-premium-brand-price-increases-united-kingdom-uk/
Rakuten. "If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response?." Chart. January 21, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/785273/brexit-response-to-premium-brand-price-increases-united-kingdom-uk/
Rakuten. (2017). If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/785273/brexit-response-to-premium-brand-price-increases-united-kingdom-uk/
Rakuten. "If The Price of a Premium Brand That You Were Thinking of Purchasing Went up next Year by More than 10%, What Would Be Your Response?." Statista, Statista Inc., 21 Jan 2017, https://www.statista.com/statistics/785273/brexit-response-to-premium-brand-price-increases-united-kingdom-uk/
Rakuten, If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response? Statista, https://www.statista.com/statistics/785273/brexit-response-to-premium-brand-price-increases-united-kingdom-uk/ (last visited August 25, 2024)
If the price of a premium brand that you were thinking of purchasing went up next year by more than 10%, what would be your response? [Graph], Rakuten, January 21, 2017. [Online]. Available: https://www.statista.com/statistics/785273/brexit-response-to-premium-brand-price-increases-united-kingdom-uk/