This statistic shows the evolution of the share of companies which had CRM tools for managing customer information in Spain from 2012 to 2016. The share of companies using CRM for these purposes increased steadily till 2015, when it dropped slightly. In 2016, after another slight fall, 36.4 percent of companies used it.
Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016
The survey examines the population of all companies whose main activity is described in sections C, D, E, F, G, H, I, J, section L, divisions 69 to 74 of section M, the section N and the group 95.1 of the CNAE-2009.
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INE (Spain). (June 26, 2016). Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/785130/companies-using-crm-for-managing-customer-data-in-spain-annual-share/
INE (Spain). "Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016." Chart. June 26, 2016. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/785130/companies-using-crm-for-managing-customer-data-in-spain-annual-share/
INE (Spain). (2016). Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/785130/companies-using-crm-for-managing-customer-data-in-spain-annual-share/
INE (Spain). "Share of Companies Owning Crm Tools for Managing Customer Information in Spain from 2012 to 2016." Statista, Statista Inc., 26 Jun 2016, https://www.statista.com/statistics/785130/companies-using-crm-for-managing-customer-data-in-spain-annual-share/
INE (Spain), Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016 Statista, https://www.statista.com/statistics/785130/companies-using-crm-for-managing-customer-data-in-spain-annual-share/ (last visited September 26, 2024)
Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016 [Graph], INE (Spain), June 26, 2016. [Online]. Available: https://www.statista.com/statistics/785130/companies-using-crm-for-managing-customer-data-in-spain-annual-share/