This statistic shows the results of a 2017 survey in which U.S. consumers were asked about their attitude towards Black Friday shopping. According to the survey, 42 percent of respondents said that Black Friday is a great opportunity to buy gifts for the holidays.
Consumer attitudes towards Black Friday shopping in the United States in 2017
Characteristic
Share of respondents
It is a great opportunity to buy gifts for the holidays
42%
It's a tradition
39%
I like it even more now that I can shop online
37%
It is the best opportunity to buy expensive items at a discount
33%
It is when you find promotions that are not available at any other time of year
31%
It is a good way to spend quality time with friends/family
19%
I will wait until Cyber Monday to do most of my shopping
18%
Promotions are never on products I am interested in
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Ipsos. (November 6, 2017). Consumer attitudes towards Black Friday shopping in the United States in 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/784940/consumer-attitudes-towards-black-friday/
Ipsos. "Consumer attitudes towards Black Friday shopping in the United States in 2017." Chart. November 6, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/784940/consumer-attitudes-towards-black-friday/
Ipsos. (2017). Consumer attitudes towards Black Friday shopping in the United States in 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/784940/consumer-attitudes-towards-black-friday/
Ipsos. "Consumer Attitudes towards Black Friday Shopping in The United States in 2017." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784940/consumer-attitudes-towards-black-friday/
Ipsos, Consumer attitudes towards Black Friday shopping in the United States in 2017 Statista, https://www.statista.com/statistics/784940/consumer-attitudes-towards-black-friday/ (last visited December 21, 2024)
Consumer attitudes towards Black Friday shopping in the United States in 2017 [Graph], Ipsos, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784940/consumer-attitudes-towards-black-friday/
