U.S. consumer sentiments towards Black Friday shopping 2017

Consumer attitudes towards Black Friday shopping in the United States in 2017

CharacteristicShare of respondents
It is a great opportunity to buy gifts for the holidays 42%
It's a tradition 39%
I like it even more now that I can shop online 37%
It is the best opportunity to buy expensive items at a discount 33%
It is when you find promotions that are not available at any other time of year 31%
It is a good way to spend quality time with friends/family 19%
I will wait until Cyber Monday to do most of my shopping 18%
Promotions are never on products I am interested in 16%
Retailers just discount their worst brands 9%
None of these 5%
Created with Highcharts 7.2.2Share of respondents42%42%39%39%37%37%33%33%31%31%19%19%18%18%16%16%9%9%5%5%It is a great opportunity to buy gifts for the holidaysIt's a traditionI like it even more now that I can shop onlineIt is the best opportunity to buy expensive items at a discountIt is when you find promotions that are not available at any other timeof yearIt is a good way to spend quality time with friends/familyI will wait until Cyber Monday to do most of my shoppingPromotions are never on products I am interested inRetailers just discount their worst brandsNone of these
0%5%10%15%20%25%30%35%40%45%50%
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Source

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Release date

November 2017

Region

United States

Survey time period

September 5 and 6, 2017

Number of respondents

648 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the method of survey or the exact date of survey.

Multiple answers were possible.

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