This statistic shows the results of a 2017 survey in which U.S. consumers were asked when they will decide which types of products they will definitely buy on Black Friday or Cyber Monday. According to the survey, 35 percent of respondents will decide what they plan to purchase on Black Friday or Cyber Monday a few days beforehand.
When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday?
Characteristic
Share of respondents
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The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Ipsos. (November 6, 2017). When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/784923/consumers-planning-types-of-black-friday-purchases/
Ipsos. "When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday?." Chart. November 6, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/784923/consumers-planning-types-of-black-friday-purchases/
Ipsos. (2017). When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/784923/consumers-planning-types-of-black-friday-purchases/
Ipsos. "When Will You Decide Which Types of Products You Will Definitely Buy on Black Friday or Cyber Monday?." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784923/consumers-planning-types-of-black-friday-purchases/
Ipsos, When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday? Statista, https://www.statista.com/statistics/784923/consumers-planning-types-of-black-friday-purchases/ (last visited July 22, 2024)
When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday? [Graph], Ipsos, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784923/consumers-planning-types-of-black-friday-purchases/
