UK: average planned spend for Black Friday among Gen Z and Millennial consumers 2024

Published by
D. Tighe,
Oct 21, 2024

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of 188 pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

Average planned spend among Gen Z and millennial consumers for Black Friday/Cyber Monday sales in Great Britain 2024 (in GBP)

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Release date

October 2024

Region

United Kingdom (Great Britain)

Survey time period

October 1 to 4, 2024

Number of respondents

2,000 respondents

Special properties

British adults

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