D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowTime spent holding off buying items until the Black Friday sales in the UK 2018
This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around 37 percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.
